When Is Amazon Prime Day 2018 Mark Your Calendar For July 16

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Amazon has officially announced that Prime Day 2018 will begin at 3 p.m. ET on Monday, July 16 and will run through Tuesday, July 17. 

Prime Day is Amazon's biggest annual global shopping event, where Prime members can shop more than one million deals sitewide. 

To plan for this big day in July, you can do a few things: make sure you're signed up for a Prime membership, see what other Insider Picks readers scooped up last year on Prime Day 2017, and review all the best deals from Prime Day 2017 to get a sense of what will be discounted this year. 
Amazon Prime Day is one of the Internet's biggest shopping events of the year, and for Amazon, it is the biggest, period.

Last year in 2017, Prime Day started on July 10 at 9 p.m. ET and ran for 30 hours through 3 a.m. ET on July 11. During this time, more than 100,000 products across the site, from tech and appliances to beauty and clothing, were discounted, and more people joined Prime than on any single day in Amazon history. 

If you're excited for what you can expect to be a day of even more deals and better discounts, you can mark your calendar now.

Amazon has officially announced that Prime Day 2018 will begin at 3 p.m. ET on Monday, July 16 and will run through Tuesday, July 17.

This year, Prime Day is bigger than ever, with six more hours to shop and more than one million deals for Prime members around the world, plus select deals at Whole Foods Market stores in the US. Prime Day 2018 promises to feature double the deals on Amazon devices and the biggest deals yet on Alexa-enabled products like the Echo, Fire TV, and Fire tablets. 

Meanwhile, hundreds of brands will be featuring Prime Day Launches, which are exclusive new items, content, and special-edition products made available for a limited time. 

This is also the first year that Prime Day savings extend to local Whole Foods Market stores. By downloading the Whole Foods Market app and scanning the Prime Code, Prime members can get deep discounts on select popular products and an additional 10% off hundreds of sale items throughout Whole Foods Market stores. 

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Members can already start enjoying exclusive offers and deals in the days leading up to Prime Day, including: 


$100 off the Echo Show (now $129.99, originally $229.99)

Four months of Amazon Music Unlimited for $0.99 

Three months of Kindle Unlimited for $0.99 

Up to 30% off Amazon brands like Presto! and AmazonBasics

Free PC game giveaway every day through July 18 through Twitch Prime
On Prime Day 2017, the Echo Dot — offered for $34.99 (a discount of $15) — was the top-selling product on the site.

Meanwhile the most popular items that Insider Picks readers bought were the Echo (which was 50% off), Echo Dot, Instant Pot, a TechMatte car mount, and Fire HD tablets. 

For a good idea of what will be discounted this year so you can plan ahead for the big shopping event, check out the best deals across all categories from Prime Day 2017. 

Remember that you must be a Prime member to access the deals.

Amazon recently raised the price of a Prime membership, but access to Prime Day deals is just one of the many reasons why the membership is still worth it at the new price.

Being a Prime member also means you can enjoy a ton of other benefits, so if you aren't signed up already, now's the perfect time to join. You can sign up here for a free 30-day trial of Amazon Prime. 

Check out all of our Amazon Prime Day coverage:


Everything you need to know about Amazon Prime Day 2018

When is Amazon Prime Day? Mark your calendar for July 16-17

How did Amazon Prime Day come to be?

Here's how to successfully get a Lightning Deal during Amazon Prime Day 2018

Is Amazon Prime worth it? We think it is — here are 14 reasons why

A complete guide to all of Amazon's devices — what they do and which to buy

How much is two-day shipping on Amazon without Prime? We calculated the cost

Amazon Prime 30-day free trial — how to gain access to Prime Day sales

I purchased a 6-month supply of toilet paper on Amazon Prime Day — and it was one of the best decisions I ever made
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